4 Questions to Ask Yourself Before Investing in Video Marketing

Want to start implementing video into your marketing strategy, but don’t know where to start? Here are 4 questions to think about before diving into video marketing.

1. What is your goal?

In order to accomplish any goal, you must understand what you’re working towards. Before investing in any video, it’s a good first step to think about what you are trying to achieve. Are you trying to bring awareness to your product or service? Are you looking to increase traffic to your website? Getting clear on your goal will give you an understanding of why you’re creating this video and help you track the success of it.

2. Who is your target audience?

Contrary to popular belief, EVERYONE IS NOT YOUR TARGET AUDIENCE. If you start trying to create a video that connects with everyone, you are setting yourself up for failure. Be clear about who is buying your product, what they like, where they hang out online and what they are in to. Knowing your target audience allows you to create a video that speaks specifically to them, which in turn helps your video become more successful.

3. What is your call to action (what is the next step)?

After your audience has watched your video, what do you want them to do next? Download your app? Call you? Schedule an appointment through your website? By having a clear call to action, your audience will be more willing to take the next steps.

4. What is your budget?

Pretty self explanatory. What are you willing to invest in a quality video that will help you reach your goal? If you have a ballpark range of your budget, it will make the process of choosing a video production company a little easier.

If you can answer these four questions, you’ll be able to clearly express the needs for your video. Before working with anyone, we ask these base questions along with others to get a deeper understanding of the type of video you will need to reach your goals, what it should look & feel like, who it will be speaking to, and where will it be going. This allows us to craft an effective video that aligns with your marketing strategy. If you’re interested in videos for your business, schedule a free consultation today.